The Unwitting Entrepreneur

Information and Inspiration for Women Entrepreneurs

A few years back I joined Facebook, when it was just beginning to become popular (actually, it was probably already popular, since I’m rarely an early adapter). Like many others I quickly became obsessed, checking  my page several times throughout the day to find new “friends”, surf their status updates (“Sheila is…washing the dishes = ( ” ), and post my own. I also became interested in all the games you could participate in, like FarmVille and Oregon Trail. Before I realized that these games were a huge timesuck as well as yet another way for advertisers to scrutinize my buying habits to market me more products, I spent many an unproductive hour stocking my wagon train or building my garden patch.

Now it seems like games are everywhere. No longer do you have to blow into the bottom of your Nintendo cartridge before pushing it into your gaming console or insert a cd in order to role play; now you can play games just by buying a snack (remember Doritos’ Mystery Flavor game?) or working out (Nike + iPod pedometer). The whole point of the “gamification” of these seemingly ordinary experiences is what you might guess- to make them more fun/ interesting, and thus encourage consumers to purchase the company’s product.

In and of itself, I don’t necessarily believe that the gamification of products is necessarily a bad thing. Why shouldn’t you have more fun while completing routine or mundane tasks? Maybe I would give my husband a break and volunteer for bathroom cleanup more if someone could turn mildew removal into a contest (like receiving “points” for every blackish dot removed). In the meantime, for those of you who are in the process of marketing your product or service to potential customers, why not consider gameifying them a bit, offering prizes to incentivize consumers to read your tweets  or view your website, rather than constantly annoying your contacts to “like” or “recommend” you (and I am oh, so highly guilty of this- talk about pot calling the kettle)? Just a thought for the day…


bdg2011 On March - 25 - 2011

9 Responses so far.

  1. My Homepage says:

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  2. Matthew Pinnick says:

    Very thought provoking. To take it even further, there’s a lot of money being made nowadays with in-game upgrades costing real-world money. All of the big companies are doing it now. You want that obsidian sword? You can gather 500 jewels, or you can pay $2 and have it right now. It works in today’s give-it-to-me-now world.

  3. First of all I want to say great blog! I had a quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your mind prior to writing. I have had difficulty clearing my mind in getting my ideas out there. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are generally wasted just trying to figure out how to begin. Any recommendations or tips? Many thanks!

    • bdg2011 says:

      Hi Candida,
      Thanks for stopping by! One thing that really helps me is outlining topics ahead of time, so that I don’t waste time trying to figure out what to write about. Instead I’m just filling in the dots. In order to come up with new ideas (which can be tough for blog writers), I subscribe to a bunch of business blogs and business websites, follow business or women topics on twitter, and also follow business discussions on Quora. Then if I see an item that seems interesting or relevant, I write it down immediately (so I won’t forget!). That way, when the time comes to crank out a post, I just look back on my ideas, outline one of them, and fill in the rest. Hope that helps!


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  5. I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future

  6. Emma says:

    Superb web site in all way. This is my 1st attempt to post a remark though. Every time I attempt to cut / preview it goes away, so forgive yours truly if you’ve been flooded by my inputs. Feel free to edit at will. Enjoy the tough work, creativity & enjoy that you stunning people have put in….Cheers

  7. I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future

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