The Unwitting Entrepreneur

Last week I caught a Biography profile on the founders of Ben and Jerry’s, Ben Cohen and Jerry Greenfield, and the start of their ice cream company (bought by Unilever in 2000). I never knew much about Ben and Jerry’s as a company (other than I love their ice cream!), but Ben and Jerry actually started a really cool company, one that managed to be both profitable, yet also “values-led”. Just why do I think this is one of the [...]

Well into month 4 of my entrepreneurial journey, I’m learning that it is super easy for new business costs to quickly spiral out of control. Web site development, PR, marketing costs- all of these things can quickly deplete whatever cash reserves you have if you’re not careful. Finding free or inexpensive ways to develop your website, market and brand your business, or even strategize are essential in order to keep costs low, and hold on to as much cash as [...]

We’re excited to feature an article today from our guest blogger Nicole Duhoski, founder of VineSprout, a social media strategy and public relations firm based in Chicago. Read on for her insightful and eye-opening piece on what you can do right now to raise the profile of your business or organization.   How to Promote Your Startup Using Social Media 5 Steps to Build Your Brand Before your set up any social media accounts, ask yourself, who is your audience? [...]