The Unwitting Entrepreneur

Information and Inspiration for Women Entrepreneurs

Archive for the ‘Marketing & Branding’ Category

ben and jerry logo

Last week I caught a Biography profile on the founders of Ben and Jerry’s, Ben Cohen and Jerry Greenfield, and the start of their ice cream company (bought by Unilever in 2000). I never knew much about Ben and Jerry’s as a company (other than I love their ice cream!), but Ben and Jerry actually started a really cool company, one that managed to be both profitable, yet also “values-led”. Just why do I think this is one of the [...]

Posted by bdg2011 On Jun - 6 - 2011 Add Comments READ FULL POST
losing money

Well into month 4 of my entrepreneurial journey, I’m learning that it is super easy for new business costs to quickly spiral out of control. Web site development, PR, marketing costs- all of these things can quickly deplete whatever cash reserves you have if you’re not careful. Finding free or inexpensive ways to develop your website, market and brand your business, or even strategize are essential in order to keep costs low, and hold on to as much cash as [...]

Posted by bdg2011 On May - 25 - 2011 2 Comments READ FULL POST
Microsoft Word - web 2.0 logos.doc

We’re excited to feature an article today from our guest blogger Nicole Duhoski, founder of VineSprout, a social media strategy and public relations firm based in Chicago. Read on for her insightful and eye-opening piece on what you can do right now to raise the profile of your business or organization.   How to Promote Your Startup Using Social Media 5 Steps to Build Your Brand Before your set up any social media accounts, ask yourself, who is your audience? [...]

Posted by bdg2011 On May - 13 - 2011 Add Comments READ FULL POST
  • RSS
  • Delicious
  • Digg
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
No public Twitter messages.
Enter the video embed code here. Remember to change the size to 300 x 250 in the embed code.
efactor logo

Entrepreneur Spotlig

For this week's  Entrepreneur Spotlight we are pleased to feature previous guest ...

male+stick+figures

Rejecting the Glass

Our guest post today is from  Marion Freijsen, COO of ...

ben and jerry logo

Five Things Ben & Je

Last week I caught a Biography profile on the founders ...

growing_tomatoes

A Better Harvest

This year I decided to try my hand at growing ...

losing money

Super Helpful Web Re

Well into month 4 of my entrepreneurial journey, I’m learning ...